What is the issue/problem this proposal will help with?

Visibility of St James Street – more encouragement for people to come here and support local businesses. Give the area a stronger identity to compete with Lanes/North Laine etc…

How do we know that this is a problem?

What needs to happen?

Changeable display and messaging. Or eg Chinatown Gateway (soho) or Alice in Wonderland connection

Who needs to be involved?

Design Brighton, Tourist Alliance, traders, residents

What will they need to do?

What resources/ things will they need?

Could be funded as part of the Valley Gardens Phase 3 project?

What are the obstacles or problems with doing this?

How will we know if this has helped?